GroundFlow Privacy Policy

Effective Date: April 8, 2026

At GroundFlow, your privacy matters. This Privacy Policy explains what personal information we collect, how we use it, and your rights regarding that information. By using our website at groundflow.ca and placing an order with us, you agree to the practices described in this policy.

Information We Collect

When you place an order or browse our website, we may collect the following types of personal information:

  • Name
  • Email address
  • Billing and shipping address
  • Payment information (processed securely — see Payment Information below)
  • Device and browsing data collected automatically by Shopify (e.g., IP address, browser type, pages visited)

How We Use Your Information

We use the information we collect to:

  • Process and fulfill your orders
  • Send order confirmations and shipping updates
  • Respond to customer service inquiries
  • Improve our website and customer experience
  • Comply with applicable legal obligations

We do not use your personal information for automated decision-making or profiling.

Payment Information

All payments on groundflow.ca are processed through Shopify Payments. GroundFlow does not store, access, or process your raw payment card data. Payment information is handled directly by Shopify and its underlying payment processors, which are PCI-DSS compliant. Please refer to Shopify's Privacy Policy for more information on how your payment data is handled.

Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies through Shopify's platform. These may include:

  • Essential cookies required for the store to function (e.g., shopping cart)
  • Analytics cookies that help us understand how visitors use the site

You can control cookie settings through your browser preferences. Note that disabling certain cookies may affect your ability to use some features of our website.

Advertising

We run advertising campaigns on Meta platforms (Facebook and Instagram). Meta may use cookies or pixel technology to show you relevant ads based on your visit to our website. This data is processed by Meta in accordance with their own privacy policy. We do not share your name, email address, or order details directly with Meta for advertising purposes.

If you wish to opt out of interest-based advertising on Meta, you can do so through your Facebook or Instagram account settings, or at aboutads.info.

Sharing Your Information

We do not sell, rent, or trade your personal information to third parties. We may share your information only in the following limited circumstances:

  • With Shopify, to operate our store and process transactions
  • With shipping carriers, to fulfill your order
  • As required by law, court order, or other legal process

All third-party service providers we work with are required to handle your data in a manner consistent with applicable privacy laws.

Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this policy, including maintaining records for tax, accounting, and legal compliance purposes. If you wish to request deletion of your data, please contact us at support@groundflow.ca.

California Residents — Your Privacy Rights (CCPA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA):

Right to Know: You have the right to request information about the categories and specific pieces of personal information we have collected about you, and how that information is used and shared.

Right to Delete: You have the right to request that we delete your personal information, subject to certain exceptions.

Right to Opt Out of Sale: GroundFlow does not sell your personal information to third parties. You do not need to opt out because we do not engage in the sale of personal data as defined under the CCPA.

Right to Non-Discrimination: We will not discriminate against you for exercising any of your CCPA rights.

To exercise your rights, please submit a request by email to support@groundflow.ca. We will respond to verified requests within 45 days. We may need to verify your identity before processing your request.

Children's Privacy

Our website is not directed at children under the age of 13, and we do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a child, please contact us at support@groundflow.ca and we will take steps to delete it promptly.

Security

We take reasonable measures to protect your personal information from unauthorized access, disclosure, alteration, or destruction. Our website is hosted on Shopify's platform, which employs industry-standard security practices including SSL/TLS encryption. However, no method of transmission over the internet is completely secure, and we cannot guarantee absolute security.

Third-Party Links

Our website may contain links to third-party websites. We are not responsible for the privacy practices of those websites and encourage you to review their privacy policies before providing any personal information.

Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the effective date at the top of this page. We encourage you to review this policy periodically. Your continued use of our website after any changes constitutes your acceptance of the updated policy.

Contact Us

If you have any questions about this Privacy Policy or how we handle your personal information, please contact us at support@groundflow.ca.